As the hospitality industry evolves, today’s traveler is seeking ways to connect with the local community, its people and cultures. Guests want a more dynamic travel experience that will create authentic memories that can be shared when they return home.
Realizing they are not just selling rooms, an increasing number of hotels have begun to diversify and offer innovative ways to support guests and provide differentiated travel experiences that are unique to the geographic location or culture. To stand out in a competitive market, they realize they must create an environment that is an integral part of the community. They are introducing experiences and excursions that offer a sense of place and provide greater insight into the local community.