Games have predominately been developed by men, for men, but times are changing. According to an international survey of 3,000 professionals, the number of female game developers doubled between 2009 and 2014 to 22%. The number of women playing games is also growing. Statistical data from 2015 revealed 155 million Americans played video games regularly with the majority (49.96%) of them being women.
As more women develop and play video games, industry leaders have begun to accept and even embrace this emerging new culture. Kate Edwards, executive director of the International Game Developers Association, stated, “Much dialogue has occurred in the past couple of years around the topic, (with) a strong majority recognizing that greater diversity on development teams creates a stronger foundation for the team to create games that may maximize their global appeal.”
Intel invested $300 million in the game division towards female diversity and have committed to double the number of women working as developers over the next decade.
Sony is sponsoring a Liverpool-based bootcamp for girls who want to work in games and technology. Sony’s senior release manager at PlayStation, Michelle Tilley said, “The games industry is an amazing place to work, so we should actively encourage young women to join it by inspiring, championing and empowering them to achieve their dreams.”